Value Curve
Analysis
Visualize competitive positioning and discover untapped market opportunities
The ERRC Framework
Value Curve Analysis uses the ERRC framework to help you break the trade-off between differentiation and low cost, and create a new value curve that renders the competition irrelevant.
Eliminate
Which factors that the industry takes for granted should be eliminated?
Reduce
Which factors should be reduced well below the industry standard?
Raise
Which factors should be raised well above the industry standard?
Create
Which factors should be created that the industry has never offered?
Interactive Charts
Visualize competitive positioning with interactive value curves. Compare up to 6 companies across multiple factors.
Strategic Insights
Get actionable insights and recommendations based on your analysis. Identify blue ocean opportunities.
Industry Examples
Learn from real-world examples like Southwest Airlines, Netflix, and Zara. See how they created blue oceans.
What is Value Curve Analysis?
Value Curve Analysis, also known as Strategy Canvas, is a central diagnostic tool and action framework for building a compelling blue ocean strategy. It serves both as a diagnostic aid and as an action framework for building a compelling blue ocean strategy.
The horizontal axis captures the range of factors that the industry competes on and invests in. The vertical axis captures the offering level that buyers receive across all these key competing factors.
A value curve is a graphic depiction of a company's relative performance across its industry's factors of competition.
Competitive Analysis
Compare your offering against competitors
Market Positioning
Understand where you stand in the market
Strategic Planning
Identify opportunities for differentiation
Blue Ocean Discovery
Find untapped market spaces
Why Use Our Value Curve Analysis Tool?
Completely Free
No signup required, no hidden fees, no limitations
Interactive Charts
Dynamic visualizations that update in real-time
Strategic Insights
Get actionable recommendations based on your analysis
Mobile Friendly
Works on desktop, tablet, and mobile devices
Blue Ocean Success Stories
Southwest Airlines
Created a blue ocean by eliminating frills and focusing on speed and frequency
Netflix
Eliminated physical stores and late fees while creating on-demand streaming
Zara
Reduced fashion seasons while raising speed-to-market and trend responsiveness
Ready to Find Your Blue Ocean?
Analyze your competitive position and discover untapped market opportunities