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🏷️Direct-to-Consumer Brand Canvas

Business Model Canvas template for Direct-to-consumer e-commerce brand

E-commerce & Retail
USE THIS TEMPLATE

Overview

D2C brands bypass traditional retail to sell directly to consumers online. This model enables better margins, direct customer relationships, and full control over brand experience.

Business Model Canvas Preview

Key Partners

  • Manufacturing partners
  • Fulfillment centers
  • Shipping carriers
  • Marketing agencies

Key Activities

  • Product development
  • Brand marketing
  • E-commerce operations
  • Customer service

Key Resources

  • Brand and trademarks
  • Product designs
  • Customer database
  • E-commerce platform

Value Propositions

  • High-quality products
  • Direct from manufacturer pricing
  • Unique brand story
  • Superior customer experience

Customer Relationships

  • Direct customer support
  • Email marketing
  • Loyalty programs
  • Social media engagement

Channels

  • Brand website
  • Social media ads
  • Influencer marketing
  • Email campaigns

Customer Segments

  • Target demographic
  • Brand enthusiasts
  • Value-conscious shoppers
  • Repeat customers

Cost Structure

  • Product manufacturing
  • Marketing and advertising
  • Fulfillment and shipping
  • +1 more...

Revenue Streams

  • Product sales
  • Subscription boxes
  • Limited editions
  • +1 more...